Review your Sales Teams LinkedIn Prospecting Efforts

Who doesn’t want their sales teams to crush prospecting on LinkedIn?

And when your sales team sees LinkedIn as just another box to check instead of a game-changing prospecting tool, the results fall flat — and so does your pipeline.

Here’s a hard agree: your energy isn’t sustainable.

The key to team performance on LinkedIn is building accountability and consistency into your culture.

Here’s how to stop chasing and start leading your team to LinkedIn success:

1. Visibility Drives Engagement

Train every team member to spend 15 minutes a day actively prospecting on LinkedIn — connecting with leads, commenting on industry posts, or endorsing key contacts. 

2. Tie Prospecting to Results

Busywork sucks. Show your team how those 15 minutes lead to meaningful outcomes like booked meetings. 

3. Celebrate Wins Publicly

Spot a team member who’s landed a meeting or closed a deal thanks to LinkedIn? Celebrate it! 

LinkedIn isn’t just another task; it’s a tool for building relationships and filling the pipeline. 

What get's measured, get's talked about, get's recognized, get's done!